文章摘要
李加.中华老字号企业形象识别系统的创建与价值测度计算[J].西南民族大学自然科学版,2019,45(4):434-440
中华老字号企业形象识别系统的创建与价值测度计算
The Creation and value measurement calculation of Chinese time-honored enterprise image recognition system
投稿时间:2019-04-23  修订日期:2019-05-07
中文关键词: 老字号  企业形象  识别系统  价值理论模型
英文关键词: time-honored  corporate image  identification system  value theory model
基金项目:中央高校基本科研业务费专项资金项目青年教师基金项目(项目编号:2017SZYQN02)
作者单位E-mail
李加 西南民族大学艺术学院 ljia2017@sina.com 
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中文摘要:
      随着经济全球化发展,国际市场与国内市场面临转型冲击,因此,中华老字号产品生存环境不断受到威胁,不少产品都已经奄奄一息。如何在新时代发展环境下,维护好具有千年传统文化价值与审美意蕴的中华老字号产品,应对好国际品牌冲击,是新时代发展的重要课题。在品牌视觉设计的观念上,以现代设计理念为主,促进传统文化与现代理念结合,通过创意设计将老字号独有的文化底蕴融入到产品中,创建了识别系统,给出了品牌价值理论数学模型,讨论了如何计算出品牌优势值。
英文摘要:
      With the development of economic globalization, the international market and the domestic market are facing the impact of transformation, therefore, the living environment of Chinese time-honored products is constantly threatened, many products have been dying. How to maintain the Chinese time-honored products with thousand-year traditional cultural value and aesthetic implication and cope with the impact of international brands under the new era development environment is an important subject of the development of the new era. The concept of brand visual design, based on modern design concept, to promote the combination of traditional culture and modern concept, put the unique cultural deposits of the time-honored into the product via the creative design, create a recognition system, give a mathematical model of brand value theory ,discuss how to calculate the brand advantage value.
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